Headline
Metal recycling campaign launches
Date
Tue, 24 Sep 2019
Description

The waste and recycling team has launched a campaign to boost the recycling of metal packaging in their blue bins – following a successful trial held last year.

What is it?

The MetalMatters campaign is aimed at encouraging residents to place metal packaging items in their blue bins so they can be recycled, including: food tins, drink cans, foil and foil trays, empty aerosols, and metal screw tops.

For the project, the team has joined forces with MetalMatters, a national, industry-funded communications campaign. It was their 100th campaign.

How did it go last time?

Last year around 40,000 residents in the Goole, Howden, Pocklington and Market Weighton areas took part in a successful trial of the MetalMatters programme.

Their support of the campaign led to a 22-tonne increase in metal packaging collected in blue bins in that area in the first six months following its launch in October 2018.

Thanks to the success of that trial, the MetalMatters campaign is now being rolled out across the East Riding.

What’s happened this year?

Last month around 114,000 residents receive a MetalMatters leaflet through their doors containing recycling tips and advice.

The council’s waste and recycling officers have also held a series of roadshows across the area to promote the campaign.

Find out more

For more information on the MetalMatters campaign, visit www.eastriding.gov.uk/environment/bins-rubbish-recycling/metal-matters/

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