Council Recruitment Campaign encourages people to be IN on a new way of working
Tue, 03 Mar 2020

A new recruitment campaign to encourage people to consider a career at the council has been launched.

Using the slogan 'Get IN', the campaign aims to inspire people to consider a career with the authority. The campaign asks people to look beyond stereotypical views of what working for a council is like and look at the council as a modern employer with a diverse workforce in modern work places.

There are numerous benefits of working for the largest employer in the East Riding and the campaign aims to highlight the many reasons to join the council.

The main aims of the new campaign are:

  • to attract people to apply for jobs at the council now
  • to inform potential candidates about the wide range of career opportunities, flexible working and other great reasons to join the council's workforce
  • to inspire people to earn-while-they learn and develop their career with the council
  • to showcase how working at the council means that people can help shape their community and make a real difference to people's lives.

The campaign will be launched this month on the council's social media channels and through digital advertising, local and online radio station advertising and on bus rears across the county.

The council has over 12,500 employees and 600 different job roles with opportunities at every level.

The East Riding has a successful and growing local economy, which in turn will generate more council career opportunities - especially in the digital, construction and adult health and social care sectors.

The council is passionate about its people, professional development and flexible working scheme and will use real staff as ambassadors in the campaign to showcase the many benefits of working for the local authority.

Dave Smith, head of human resources, said: "There's more to working at the council than you may think and the new campaign aims to highlight the many benefits of working for the East Riding's largest employer.

"Working at the council not only offers hundreds of career opportunities but also provides great opportunities to develop your career, earn-while-you-learn as well as a wide range of flexible working arrangements and other benefits.

"Working for the council can also give you immense job satisfaction, as you are making a real difference to the lives of people in your local community every day you are at work - that sense of accomplishment can be quite difficult to find in other professions.

"As well as highlighting the many different career roles at the council, the campaign also looks to dispel people's perceptions of working in local government."

View the new careers website.


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