Together East Riding
Fri, 05 Jun 2020

The COVID-19 pandemic has seen social media become a valuable way of communicating with family, friends and with the wider community.

Since mid-March the council's corporate social media accounts on Facebook, Twitter, LinkedIn and Instagram have received over 6,000 messages, an increase of over 3,000.

The corporate communications service has created campaigns and content around the hash tag #TogetherEastRiding which has been used to update communities on the council's response to coronavirus and direct them to the latest service information on the website.

Over the past three months, 263 coronavirus-related posts have reached over two million social media accounts, with nearly 3,000 shares and over 5,000 likes.

Video content has been created by Print & Design to support the Government's previous stay home guidance as well as to encourage people to consider working in the care sector and to show council staff working behind-the-scenes through staff selfies, adapting to keep services running and supporting the most vulnerable through the community response hub.

In total, people have watched over 50,000 minutes or 833 hours of videos content created by the council since mid-March.

Nick Procter, corporate communications group manager, said: "Keeping communities updated about council services during the pandemic has been really important and we would like to thank colleagues from across the council in supporting our various campaigns during the last three months."


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